ICP & Pain-Point–Based Market Identification
Identify relevant companies within defined industries based on your ICP, product offering, and the problems you solve.
Outcome: A data-supported view of where your solution is most relevant — without relying on assumptions.
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The Challenge
Many companies define their target markets based on assumptions about where their solution should fit, rather than where specific problems actually exist.
Even when industries are defined, it is often unclear:
- +Which companies truly experience the relevant pain points
- +How well a product offering aligns with real company needs
- +Where focus should be sharpened within a broad market
Manual research to validate this is time-consuming and difficult to scale.
How ICP & Pain-Point–Based Identification Works
Define ICP & Pain Points
Specify your ideal customer profile, the problems you address, and the type of solution you offer — including relevant industries and segments.
Contextual Matching
Companies are evaluated based on firmographic characteristics and company-level signals to identify where the defined pain points are likely relevant.
Market Structuring
Relevant companies can be grouped and reviewed by industry, size, geography, and other criteria to support prioritization and focus.
What You Can Identify
Relevant Companies Within an Industry
Identify companies that are likely to experience the pain points your solution addresses.
High-Fit Segments
Understand which subsets of a market show the strongest alignment with your ICP and offering.
Adjacent Opportunities
Explore neighboring industries or profiles where similar problems may exist.
Geographic Concentrations
See where relevant companies are clustered geographically.
Signal-Enhanced Context
Add company-level signals (e.g. growth, hiring, expansion) to improve relevance and timing.
Outcomes
This use case helps teams:
Validate market assumptions using real data
Focus on segments where their solution is most relevant
Reduce manual research when exploring new markets
Align sales and go-to-market decisions around shared criteria
Ready to Discover New Market Opportunities?
Let data uncover market segments you never knew existed.